As we introduce the new F-150, I encourage you to tell your friends and neighbors some of the reasons why this truck has no rival. A few key features include:
* Unrivaled Capability: Best-in-class towing (11,300 lbs.), hauling capacity of 3,030 lbs. and more standard safety equipment than any other half-ton pickup on the market, at a real value.
* Unsurpassed Fuel Economy: The 2009 F-150 has a fleet-wide fuel economy improvement of 8 percent versus the 2008 model. For trucks equipped with the 5.4-liter V-8 engine, fuel economy improves by as much as 12 percent. A new superior fuel economy package - called SFE, available on our highest-volume F-150 XL and XLT models - will deliver an unmatched combination: 15 mpg in the city/21 mpg on the highway while still offering7,500 lbs. of towing capacity.
* More Choice: With three cab styles, four box options and seven unique trim levels, the F-150 meets the widest range of customer needs and wants. It's powered by one of three V-8 engines, mated to either a four-speed or a new fuel-efficient six-speed automatic transmission.
* Smart Features: F-150's industry-exclusive smart features and class-leading technology help make truck owners more productive and driving,towing and hauling easier and safer. Cutting-edge connectivity technologies include Ford SYNC, SIRIUS Travel Link, voice-activated navigation and Sony audio. Through Ford Work Solutions, customers will have the connectivity,flexibility and security to better run key aspects of their business from their Ford truck - even on the job site. We've also made the F-150's pickup box easier to use, more flexible and accessible.
* Quality and Durability Legacy: There are more F-Series trucks with 250,000 miles or more on the road today than any other trucks. No company has a more durable pickup than F-150 at three years in service.
F-Series has been America's best-selling pickup for 31 consecutive years -and counting - because our designers and engineers listen to customers. We draw from a truck customer base that's 9 million strong to learn what they need, engineer solutions and then test our trucks to make sure they're "Built Ford Tough." The new 2009 F-150 shows we're still listening to customers and that our team of F-150 engineers and designers has been working hard to deliver a world-beating pickup.