Friday, March 25, 2011

Certified Pre-Owned Ford - not just a great value, it means great peace of mind

Late in the 20th century, when the median transaction price for a new car passed $25,000, the concept of leasing was born. While it enabled consumers to pay a low down payment and only the depreciation of the car for the duration of the lease, it left dealerships with an abundance of low-mileage used cars in need of new drivers. The concept of Certified Pre-Owned was the solution – subject the vehicles to rigorous mechanical inspection, make an accurate assessment of the remaining life of the car, and sell it with the reassurance of a warranty.

With such a guarantee, and therefore alleviation of risk and anxiety, why would consumers still purchase from a private seller? “CPO” vehicles typically cost $1,500 - $2,000 more than a privately sold used car, but forgoing that premium also means forgoing any legal recourse if anything goes wrong with your new purchase. In fact, the discount found in buying privately is only valuable to those who don’t mind the risk, and who can accept a “what you do or don’t see is what you get” chance. Considering that chance may cost you far more than the extra cost of purchasing a Certified Pre-Owned vehicle from a dealership, any buyer’s best bet is to buy something with certainty to begin with... especially when you add up the value of Ford's certified pre-owned program and see how you'll get your money's worth a dozen times over!

If you’re anywhere between the Orlando, Lakeland and Tampa areas of Florida, wondering what value you’ll find in a Certified Pre-Owned Ford, consider this: your vehicle is guaranteed to be less than six years old with less than 80,000 miles, but the real value comes in the Ford CPO package. Each Certified Pre-Owned Ford has been through a 169-point inspection, covering everything from safety features to the power train and even comfort amenities from the audio system to your key fob. With every CPO Ford comes a Vehicle History Overview Report, a powertrain warranty and an additional comprehensive warranty that covers just about everything from your brakes to your sound system or air conditioning. No matter where you are, Ford has you covered on just about anything from a flat tire to a blown transmission to an empty tank, and will even reimburse you up to $500 for lodging and expenses if you break down more than 100 miles from home! That's Ford's roadside assistance that rides by your side for 100,000 miles or 6 years from the purchase date of any certified pre-owned Ford.

Less than 30 miles from Orlando, Ford of Ocala takes pride in offering car buyers the peace of mind of quality used vehicles and has the track record of real customer satisfaction and service to prove it. At Ford of Ocala you can even get more value than at any other dealership with Owner Advantage: one simple registration online gets you a $10 instant credit and a 5% credit toward parts and service purchases, not to mention every 5th oil change free - and every visit adds up. You can even trade in online.

What are the most popular used Fords? The F-150, the Edge, and of course, the legendary Ford Mustang. Visit Ford of Ocala’s certified pre-owned inventory to find yours!