When designers at Ford’s product development center sat down to sketch out the new 2011 Explorer, the team had a clear objective: Deliver a sleek, modern package, while maintaining the rugged looks of an SUV. But no matter what direction they took the new design, there was one thing that could not be compromised: craftsmanship.
It’s so important that Ford formed a dedicated group of product designers and engineers to focus solely on craftsmanship. The Global Craftsmanship team, based both in Europe and the U.S., worked to ensure that every part, seam, button and dial is perfectly matched so that the vehicle is well crafted, aesthetically pleasing and functional.
The new Explorer’s craftsmanship invites its customers to perceive the vehicle with their senses. A consistent and harmonious combination of visual, audible and olfactory characteristics must exceed customers’ expectations.
Learn more about the new Explorer’s craftsmanship.
It’s so important that Ford formed a dedicated group of product designers and engineers to focus solely on craftsmanship. The Global Craftsmanship team, based both in Europe and the U.S., worked to ensure that every part, seam, button and dial is perfectly matched so that the vehicle is well crafted, aesthetically pleasing and functional.
The new Explorer’s craftsmanship invites its customers to perceive the vehicle with their senses. A consistent and harmonious combination of visual, audible and olfactory characteristics must exceed customers’ expectations.
Learn more about the new Explorer’s craftsmanship.