Ford of Ocala Is Winning Over New Converts!

FORD IS WINNING MORE NEW CUSTOMERS FROM COMPETING BRANDS, FUELING MARKET SHARE GAINS

• New trade-in data show Ford is increasingly winning new customers from competing brands, a key reason the company has gained retail U.S. market share for 16 of the past 17 months



• For the Ford brand, the rate of customers who traded in competitive brand vehicles rose 18 percent from 2005 to 2009. The conquest rate for Lincoln rose 61 percent, while Mercury saw a 12 percent increase



• The Ford Fusion, Ford Escape and Mercury Mariner Hybrids, as well as Ford Mustang and Lincoln MKX, attracted the highest number of buyers from competing brands.



• The redesigned Ford Taurus showed the largest increase in attracting new buyers to the Ford brand from 2005 to 2009