FORD TAURUS NAMED INTERNATIONAL CAR OF THE YEAR
2010 Ford Taurus
Los Angeles, Dec. 2, 2009 The 2010 Ford Taurus today was named International Car of the Year (ICOTY) at the Los Angeles Auto Show.
The ICOTY award honors new year model vehicles that foster an emotional connection with consumers. The all-new Ford Taurus was voted the winner of the 14th annual award by a panel of 19 automotive media from around the U.S. representing top newspapers, magazines and Web sites.
This award is not centered on power and performance. It is about how a car reflects our personalities, lifestyles and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle, said Courtney Caldwell, ICOTYs creator and executive producer.