Our plan is actually quite simple: to build the best vehicles on the road today and make them affordable for millions.
We are accomplishing this by:
- Aggressively restructuring to operate profitably at the current demand and changing model mix
- Accelerating development of new products our customers want and value
- Financing our plan and improving our balance sheet
- Working together effectively as one team
When do we plan to do this?It's already under way.During the past three years, we have switched to a lineup that includes many new cars and crossovers. They've been proven to match the quality of the imports,* along with enhanced safety, better fuel mileage, and innovative technology.You'll be glad to know Ford has been making great progress ... we're sure you will agree.
Ford Motor Company, Honda Motors and Toyota Motors quality ratings are in a dead heat.*
Our cars, trucks and SUVs deliver fuel economy that's competitive with that of all other automakers.**
Fifteen 2009 Ford Motor Company vehicles are rated Top Safety Picks by the Insurance Institute for Highway Safety (IIHS), more than those of any other automaker.
Our factories and the vehicles they produce have pioneered environmentally friendly techniques.