We are the Country's Leader in Trucks for a reason! And we have just added residual value to our long list as the industry leader for 31 years. Basically that means your truck will be worth more longer than any other brand. It retains its value because it is better built from the beginning... even the Insurance Institute of Highway Safety consistently gives it a higher crash rating than most passenger cars! And its payload and towing capacity are the highest... hey, enough of me! Click on this link http://www.fordvehicles.com/2009f150/ to get it straight from Mike Rowe of Dirty Jobs.