Similar to Ford's Drive 4 Ur School event which fosters relationships with and helps raise funds in support of schools across America, the Drive 4 UR Community event is Ford's way of helping to raise funds for local non-profit community oganizations.
At this year's event, held at the SE Lodge Pavilion in Ocala, 204 test drives were taken using brand new Ford and Lincoln vehicles provided by Ford/Lincoln of Ocala. At $20 per test drive, this results in a potential maximum donation of $4,080 benefitting the American Cancer Society.
“The Drive 4 UR Community program is a great example of how Ford dealers can go further in their communities to help local charities raise needed funds for a cause,” said David Mondragon, manager, Ford U.S. Marketing. “This initiative exemplifies ‘people serving people,’ which is a key pillar of Ford’s global brand promise.” Not only is the program a win for local nonprofits, but it also provides consumers with an opportunity to sample the latest Ford models, says Mondragon. Further, he said, "It’s a win for both because we donate $20 per test drive to the event while introducing our new lineup of great cars, trucks and SUVs to consumers who are there to support the cause, and many of the people who attend the fundraisers may not have had the opportunity to drive a Ford before.”
Since the program's inception in 2010, it has helped to raise over $750,000 for nonprofit community groups. The donations earned have helped to support feeding the hungry, in addition to funding park upgrades, mentorship programs for at-risk children and housing projects.
Ford/Lincoln of Ocala wishes to thank everyone who came out and participated in this worthwhile cause and looks forward to hosting more such events in the future!