Monday, September 22, 2008

Quality is job one!

Ford Motor Company has taken another stride in quality, reducing Things Gone Wrong (TGW) levels for the third straight year, and is now within striking distance of the best in class, according to U.S. Global Quality Research System (GQRS). Ford quality has improved by 11 percent, much more than the industry improvement average of two percent by the same study, in which no fewer than 16 Ford vehicles ranked for the top three positions in either TGW performance or customer satisfaction categories or both after three months in service, the usual cut off period for this study conducted by the RDA Group. The results are based on what the study hears from customers on all or some of the parameters such as vehicle trouble and customer satisfaction, after they have used their vehicles for at least three months. The Mustang, Shelby, GT500, E-Series, Crown Victoria, Mercury Milan, Lincoln Mark LT, Mazda MX-5, and Miata ranked best in their respective segments and, not surprisingly, these ten Ford models outperformed the competition. The company`s new launches, Ford Edge, Lincoln MKX, and Lincoln Navigator L cemented their already strong positions for strong customer satisfaction, while Ford Fusion, Mercury Milan, and Lincoln MKZ did well during the quarter, sustaining their high levels since their launch in late 2004. Are these not enough reasons for you to come to our Ford of Ocala dealership to look for your next Ford?